Growth Marketing, CRM and Automation for Businesses Ready to Scale
@fnet Consulting runs data-led growth marketing for SMEs that are ready to scale, from our base in Midrand, Gauteng. We map how customers find you, buy and come back, set up CRM and automation so no lead is lost, and test improvements every month, measured against revenue rather than clicks.
How growth marketing works
Growth marketing treats acquisition, conversion and retention as one system. The question is not whether to be on a particular channel, but where you are losing the most customers and what is the cheapest test that could fix it. Each month follows the same rhythm: review the numbers, pick the biggest opportunity, run a small experiment, measure it and keep what works.
Growth also depends on what happens after the enquiry. Leads arrive by phone, email, WhatsApp and web forms, and without one place to capture them, some are never followed up. We set up a CRM and simple automations, so every lead is captured, chased and visible in the pipeline.
When businesses call us
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Adverts that do not pay back
Paid campaigns bring traffic, but the cost per customer is too high.
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Leads lost in inboxes
Enquiries sit in personal email and WhatsApp, and some are never answered.
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Leads but few sales
Enquiries come in, but too few become paying customers.
Four steps. One person accountable.
- Step 1
Assess
We audit your funnel, tracking and how leads are handled, to find the biggest leaks.
- Step 2
Quote
You get a monthly fee for the programme, with clear measures agreed up front.
- Step 3
Deliver
We set up tracking and the CRM first, then run the highest-value experiments each month.
- Step 4
Support
Monthly reviews show results against revenue and set the next tests.
Questions
What is the difference between growth marketing and digital marketing?
Digital marketing describes channels. Growth marketing is a method: measuring the whole customer journey and testing changes to improve it, across any channel.
Which CRM do you recommend?
It depends on your team size, sales process and budget. We compare a few suitable options against your requirements before recommending one, and @fnet Systems builds any integrations.
How soon will we see results?
Tracking and obvious fixes come first. The gains from regular testing build over several months, and we report monthly so you can see what is changing.
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